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WORKING FROM WHAT MATTERS
Value based coaching

The Hague or online.

Value based coaching for choices that fit who you are

Does this sound familiar?

You have achieved a lot, and at the same time the feeling sometimes creeps in that you fill your life with things that do not quite fit you. You say yes to assignments, to collaborations, to growth, sometimes to relationships, and only afterwards do you notice that something there was rubbing.

Your values are not gone. They have only disappeared under a layer of what must be done and what pays off.

You sense that you want to choose more sharply. Not based on what is smart on paper or what others expect of you, but based on what truly matters to you. You do not need someone who has you fill in a values list. You need someone who helps you find out what your own pointers are and how to bring them back into your decisions.

Sound familiar?

Working from your values sounds simpler than it is

Everyone talks about values. In mission statements, on company days, in leadership books. In practice, acting truly from your own values when pressure rises is harder than it seems.

Your values have become abstract

You can name them when asked, but in the moment of a choice they hardly play a part. What does play a part is what was said yesterday, what the numbers need, or what the shortest route is.

Your trade-offs have become more transactional

You value opportunities by what they bring in. Relationships by what they give you. Time by what is productive. That has taken you far. But something is also starting to crumble.

You feel restlessness you cannot quite place

Not so much that something is wrong, more that something no longer fits. That signal keeps returning and you do not know how to take it seriously without turning your whole life upside down.

What can you expect?

How we work together

In value based coaching we do not work with a standard questionnaire and a nice poster. We explore which values actually sit behind your choices, which you would want there, and where the gap hurts.

A deeper approach

We go beyond naming values. We look at where they come from, which conflicts they carry, and how they play out in your body and your choices. That makes them workable instead of decorative.

The time it needs

Sessions last 1.5 to 2 hours. Values are not a subject that gets resolved in fifteen minutes. Everything is welcome. Without judgement, with full attention.

A safe space

What you say here stays here. You can doubt, contradict yourself, change your mind. That is part of the work.

Flexible in form

Sessions take place on location in The Hague (indoor or outdoor), online, or a combination.

Lasting change

What value based coaching brings you

People who go through a package usually notice it not from one big insight but in a stacking of small shifts. Together those shifts make a different line.

Sharper choices without endless weighing

You can sense earlier whether something fits you. That saves energy and keeps you from getting stuck for months in projects that made sense on paper.

Choices that hold up

Decisions you make from your values rarely gnaw afterwards. You stand behind them, even when the outcome disappoints. That is a different kind of calm.

Clearer communication

Because you know what matters to you, you can name it better. To your team, to clients, to those close to you. Fewer detours, more clear lines.

More honest connection

When you work from your values, that draws in people who can come along, and people for whom it does not fit step away. Both are gains.

Less inner restlessness

The chronic rubbing voice in your head you could not quite place becomes quieter. Not because you become more shallow, but because you have tuned your behaviour to what you deeply know.

In depth

How value based coaching relates to other forms

Value based coaching is a relatively new term and overlaps with other forms. Here I explain what it is in my work and where it differs from neighbouring forms.

Standard values exercises, where you pick five core values from a list of forty and hang them on the wall, are not our approach. They give language for what you find important, but they do not touch the layer where your real drivers sit. In value based coaching we move past the story you tell yourself and let the answers come from a deeper layer.

Life coaching and personal coaching touch the same area but are broader. There it is about direction, wellbeing, balance. Here the focus is specifically on how your values play out in your decisions and how you start living from there.

In leadership coaching and executive coaching values also play a role, but the primary focus is on your role as a leader. In value based coaching the values system itself is central. What comes out of that for leadership follows.

What you get here is a path that starts with discovering which values are leading for you. Not the values that look good or that you would like to have, but the values that are visible in what you do, choose and avoid. That can be confronting. What you do does not always tell the same story as what you say.

Then we work on the tension between your lived values and the values you actually want to give voice to. That tension is the work area. Not the list, not the poster.

I work through three pillars. Psychology, for how values were formed and how old patterns run on. Systemic work, for which values from your family or work environment you have taken on without knowing it. And an integral, experience-based approach from Eastern wisdom traditions, in which we feel what a value does to you when you stand on it.

This form suits anyone who wants to touch a deeper layer. For a quick values compass there are simpler routes.

Coach Jop Boersma on location in The Hague
About me

Am I the right value-based coach for you?

I work with entrepreneurs and leaders who feel their decisions rub against something deeper and who do not want to ignore that. My approach combines Western psychology, systemic work and Eastern wisdom traditions with an integral, experience-based way of looking. No fixed step-by-step plan, no quick fix. But room to see more deeply what is actually going on and to move from there with more clarity. I work on location in The Hague. Sessions live indoor or outdoor, online or in combination.

What you can expect from me

  • A conversation that looks beyond labels and lists
  • Time to think things through without having to do anything
  • A clear view of what really matters to you
  • Experience with entrepreneurs, leaders and professionals
  • Confidential and without judgement
My story →
Packages

Three packages, one starting point: you

Each package starts with a no-obligation introduction. We discuss your situation and look together at which package suits you. The sessions after that last 1.5 to 2 hours, so we can stand still with you with all the room and attention, without rush or pressure.

Helder Zicht (Clear View)
Short package · 5 to 7 hours of coaching (intake + 3 sessions)

A compass for those who want to take a first step. In three sessions we look at what is going on, you recognise your patterns, beliefs and stories and you get fresh insights to take into your work straight away.

introduction
Package sessions3 × 1.5 to 2 hours
Period6 to 8 weeks
FormLive, online or combination
Individual€ 595
Business€ 750 excl. VAT
Op Maat (Tailored)
Intensive package · 13 to 21 hours of coaching (intake + sessions)

For specific questions such as (impending) burnout, grief, major life changes or reintegration. A package fully tuned to what you need.

introduction
Package sessions8 to 10 × 1.5 to 2 hours
Period4 to 8 months
FormLive, online or combination
BusinessOn request

Get in touch for a no-obligation proposal

Follow-up session

After a completed package you can always come back for a single session of 1.5 to 2 hours. For a check-in, deepening, or when something new shows up on your path.

Individual € 175
Business € 215 excl. VAT

Many employers reimburse coaching through the training budget, so it is worth asking. Are the costs a barrier for you? Let me know. There is sometimes room.

Ready for the step?

Are you ready for real change?

In a no-obligation introduction we explore together what is going on and whether there is a click. No commitments, just an honest conversation.

Book an introduction
Frequently asked questions

Frequently asked questions about value based coaching

Value based coaching is coaching in which your own values are the starting point for your decisions. Instead of working from goals or strategies, we first look at what truly matters to you and how that shapes your choices.
For entrepreneurs, leaders and professionals who sense that their work or life is on cruise control and who want to sharpen on what really matters. Not for people who want to solve an acute problem, but for those who want to choose structurally differently.
No. Fixed lists give language, not depth. We work with what comes up from you when we listen carefully to what you do, where you find energy, and where you disengage.
It depends on the package and on your question. The packages below show the options. We choose together what fits where you stand right now.
Helder Zicht (three sessions) is 595 euros for individuals, 750 euros excluding VAT for business. Wezenlijk Verschil (six sessions) is 1,095 euros for individuals, 1,350 euros excluding VAT for business. An Op Maat package is on request.
Sessions take place on location in The Hague. We can work live, indoor or outdoor, depending on what fits. Value based coaching can also be done fully online or as a combination of live and online.
That is quite common. Most people have values that sometimes contradict each other. The work is not about polishing that tension away, but about learning how to navigate it without anything structurally pulling apart.

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